Eternum is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and safeguard your information when you visit our website or interact with our services.
We fully comply with the UK General Data Protection Regulation (UK GDPR) and relevant data protection laws.

1. Data Security & SSL Protection

All pages on our website are protected with SSL (Secure Socket Layer) encryption.
You can verify this by checking the padlock icon in your browser’s address bar, ensuring that the information transmitted between your browser and our site remains private and secure.

2. Data Collection & Use

We only collect data necessary to process your order, improve your browsing experience, or send marketing communications — always with your explicit consent when required.

We may collect the following types of information:

  • Name, shipping address and billing address

  • Email address and contact information

  • Order history and browsing behaviour (e.g., through cookies)

We use this information solely to:

  • Process and deliver your orders

  • Provide customer support

  • Improve the usability of our website and our product offering

  • Send marketing communications (only if you have consented)

We do not collect more information than necessary and we do not use your data for any unrelated purpose.

3. Sharing of Information

We do not sell, rent or share your personal data with third parties for commercial purposes.

Your information may be shared with trusted service providers (e.g., logistics partners, payment processors) strictly for operational purposes and always under robust data-protection agreements.

We may also use anonymised, aggregated data for internal analytics and performance metrics.

4. Email Communications & Consent

We only send marketing emails if you have provided clear and explicit consent.
You can unsubscribe from marketing communications at any time by using the “Unsubscribe” link found at the bottom of our emails.
Updates to your preferences may take up to 7 working days to take effect.

Eternum does not send unsolicited emails or spam.
We will never ask for your login details or send suspicious attachments or links.

5. Use of Cookies

We use cookies to enhance your browsing experience. Cookies help us:

  • Remember your preferences

  • Recommend products

  • Understand how visitors interact with our website

Cookies do not collect personal data unless you provide it voluntarily and can be disabled or deleted via your browser settings at any time.

By continuing to use our website, you consent to the use of cookies unless you disable them in your browser.

6. Your Data Rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent at any time

  • Lodge a complaint with the relevant data protection authority

To exercise any of these rights, contact us via our support form or email us at contact@eternumcharms.com.

We may request proof of identity for security reasons before processing your request.

7. Ownership of Content

All content and data on this website are the exclusive property of Eternum.
No part of this site may be copied, modified or reused without written permission.
Unauthorised use may result in legal action.

8. Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in the law or our business practices.
The date of the most recent update will appear at the top of this page.

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